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Video Marketing for Nonprofits
Course Introduction
Welcome to the Course (1:09)
Section I: Why Should Your Nonprofit Use Video?
Why Should Your Nonprofit Use Video? (2:14)
Section II: It All Starts with Planning
Section II Introduction (1:20)
The Video Planning Guide (3:21)
How to Use Your Videos (6:18)
Types of Videos to Create [introduction] (0:55)
Brand Videos (3:01)
Testimonial Videos (2:22)
Campaign Specific Videos (2:00)
FAQ Videos (1:55)
Business Partnership Videos (1:49)
Thank You Videos (1:49)
Video Ads (2:42)
Update Videos (2:02)
Livestream Videos (2:30)
Recruiting Videos (1:33)
Section II Recap (0:43)
Section III: How to Create Videos
Section III Introduction (0:37)
How to Start Filming Videos on Your Own (7:48)
How to Start Editing Videos on Your Own (5:13)
How to Budget for Videos (11:26)
When and How to Hire a Video Production Company (4:18)
Determine the Video's Storytelling Style (6:22)
Storing Footage and Photos for Future Projects (4:17)
How to Choose the Right Music (6:11)
How to License Music Legally (3:48)
Consent Waiver for People Being on Camera (2:27)
When Should You Have a Video Creative on Staff (3:18)
Section III Recap (0:39)
Section IV: How to Use Your Videos Successfully
Section IV Introduction (0:37)
The Importance of the Thumbnail Image & Video Title (4:21)
Knowing When to Post or Share (2:22)
Prepping the Video for the Individual Platform (0:53)
YouTube (3:47)
Vimeo (3:46)
Email (3:14)
Instagram (6:01)
LinkedIn (5:29)
Facebook (3:16)
Section IV Recap (0:25)
What's Next?
What's Next? (1:36)
Section II Introduction
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