Video Marketing for Nonprofits
Course Introduction
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Section I: Why Should Your Nonprofit Use Video?
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Section II: It All Starts with Planning
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- Section II Introduction (1:20)
- The Video Planning Guide (3:21)
- How to Use Your Videos (6:18)
- Types of Videos to Create [introduction] (0:55)
- Brand Videos (3:01)
- Testimonial Videos (2:22)
- Campaign Specific Videos (2:00)
- FAQ Videos (1:55)
- Business Partnership Videos (1:49)
- Thank You Videos (1:49)
- Video Ads (2:42)
- Update Videos (2:02)
- Livestream Videos (2:30)
- Recruiting Videos (1:33)
- Section II Recap (0:43)
Section III: How to Create Videos
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- Section III Introduction (0:37)
- How to Start Filming Videos on Your Own (7:48)
- How to Start Editing Videos on Your Own (5:13)
- How to Budget for Videos (11:26)
- When and How to Hire a Video Production Company (4:18)
- Determine the Video's Storytelling Style (6:22)
- Storing Footage and Photos for Future Projects (4:17)
- How to Choose the Right Music (6:11)
- How to License Music Legally (3:48)
- Consent Waiver for People Being on Camera (2:27)
- When Should You Have a Video Creative on Staff (3:18)
- Section III Recap (0:39)
Section IV: How to Use Your Videos Successfully
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What's Next?
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